Sunday, 15 November 2015


It’s a well-established rule that if you’re going to produce a major blockbuster, then you absolutely must merchandise the hell out of it. There’s still four months until Batman V Superman: Dawn of Justice hits theatres, but that doesn't mean it’s too early for Warner Bros. to start peddling merchandise. T-shirts for Batman V Superman are now officially available for pre-order on Merchoid, and like much of the marketing for the film, the shirts emphasize the duality of the film. While some of them are framed as anti-Batman propaganda, others are seemingly vandalized images of Henry Cavill’s Superman – replete with the "false god" spray paint from the initial teaser trailer. Another red shirt is available that announces the imminent showdown between the two DC greats in the same vain as a heavyweight boxing match. You can see that shirt below, to get an idea of what to expect:

The shirts that focus on Batman paint him as a demon, which seems to fit with the notion that Ben Affleck’s Batman will be an elemental, almost mythical source of fear to the general public. Superman’s shirts seem to emphasize the idea of xenophobia surrounding Kal-El’s presence on Earth – which has also been heavily alluded to in the trailers.

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